In today's increasingly competitive global market environment, the global market expansion of socks products has become the key to improving the competitiveness of enterprises. As a professional socks manufacturer, Baolong Group has successfully met the needs of customers in different regions and improved the international competitiveness of its products through precise market positioning, innovative product design and efficient supply chain management.

1. Market positioning and brand building

• Baolong meets the needs of different consumers through precise market positioning. Its product line covers a variety of types such as casual socks, sports socks, thermal socks and functional socks, which can meet the diverse needs from daily wear to professional sports. In addition, Baolong also enhances the added value of its products through innovative design and high-quality materials, further consolidating its position in the mid-to-high-end market.

• Brand building is an important means to enhance international competitiveness. Baolong focuses on brand building and marketing, and expands sales channels through the integration of online and offline. For example, using e-commerce platforms and social media for brand promotion not only increases brand awareness, but also enhances the convenience of consumers' purchases. This multi-channel marketing strategy enables Baolong to stand out in the fierce market competition.

2. Product Innovation and Technology Application

• Baolong continuously introduces innovative technologies to enhance the functionality and user experience of its products. For example, its smart socks series can monitor physiological indicators such as gait and pressure distribution in real time by integrating sensors, providing users with a comprehensive health monitoring solution. This innovation not only enhances the added value of the product, but also meets consumers' demand for high-tech products.

• In addition, Baolong also introduces innovative materials such as aerogel fiber and Anxin fiber to enhance the comfort and functionality of socks. The application of these materials not only improves the durability of socks, but also provides consumers with a more comfortable wearing experience.

3. Global market layout and localization strategy

• In order to better meet the needs of customers in different regions, Baolong has implemented a global market layout and localization strategy. For example, in the North American market, Baolong has launched socks with sports and health functions in response to consumers' demand for high-quality and innovative socks. In the United States, the socks market size was US$3.931 billion in 2023 and is expected to grow to US$4.95 billion by 2028, which provides Baolong with huge market opportunities.

• In the European market, Baolong focuses on environmental protection and sustainability, and has launched socks products made of environmentally friendly materials to meet the needs of European consumers for environmentally friendly products. In 2023, the socks market size in Germany and the UK reached US$1.31 billion and US$1.158 billion respectively, showing the huge potential of the European market.

• In the Japanese market, Baolong meets the needs of local consumers by incorporating Japanese cultural elements and designs of specific sock types. The Japanese socks market size in 2023 is US$2.04 billion, and it is expected to grow to US$2.39 billion by 2028, which shows that Baolong's localization strategy has achieved remarkable results.

4. Supply Chain Optimization and Logistics Management

Baolong ensures timely supply and quality assurance of products by optimizing supply chain management. The company has established a complete supply chain management system that can quickly respond to customers' customized needs and achieve seamless connection from design to production. In addition, Baolong also ensures efficient distribution of products and reduced logistics costs through cooperation with international logistics partners.

Baolong will continue to enhance its competitiveness through brand building and market positioning. The company plans to further expand overseas markets and meet the needs of global customers through reasonable market positioning and pricing strategies. At the same time, Baolong will strengthen cooperation with international brands and launch more innovative products to adapt to the ever-changing market needs.

Baolong Group has successfully improved the international competitiveness of socks products through its precise market positioning, innovative product design and efficient supply chain management. In the future, Baolong will continue to uphold the concept of "innovation, quality and service" to provide global customers with better quality and smarter socks products, and lead the socks industry to develop in a high-end and functional direction.